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Write a report about Uber Company – Report must follow the format(Structure) of Strategic Audit items shows in attached file name ” Appendix”, -Each heading in the attached file name ” Appendix” should have a paragraph that cover the answers of the questions (Do not write separate answers for each question) – Report also should draw on theories and concepts presented in chapter 12 as well (Book Attached) , and to apply them to the company’s particular situation. – The final section, Strategies recommendations must include (1) the three levels of strategies; 1) corporate strategy with an explanation of pro and cons to answer the question from a portfolio perspective: What business should it be in and how to grow? Which business should it apply retrenchment strategy. 2) Business Strategy
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must answer the question of “How shall the company compete in this field? 3) Functional strategy explains the function managers consideration of resources in achieving the objectives of their business unit strategy (e.g. marketing, HRM, ISM, RD strategies in achieving Business Strategy
