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Assignment 1: Bank of America or McDonald’s Case Study
Due Week 3 and worth 150 points
From the Goldsmith & Carter textbook, select either the Bank of America (Chapter 2) or McDonald’s (Chapter 9) case study for this assignment.
Write a five to seven (5-7) page paper in which you:
Your assignment must follow these formatting requirements:
The specific course learning outcomes associated with this assignment are: