Assignment 1 (Strategic Analysis) | Online Assignment Help

Each student will write a strategic analysis report of NOT more than 2500 words. The report should demonstrate that the student has thoroughly researched their topic. Students should use examples of business practice from the scholarly journals papers, conferences, books and professional magazines to support their arguments. The strategic analysis will be on a local company. The report consists of two parts and should cover the following requirements:

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(External analysis)




  1. Business background


  1. What industry is it?


  1. General environment analysis (economic, physical, sociocultural, global, technological, political/legal and demographic – and work out what the important facts are).


  1. The industry environment ((i.e., supplier power, buyer power, potential entrants, substitute products and rivalry among competitors) and explain briefly what is significant for each).


  1. Competitive environment (Is there a strategic group that you need to take account of? What is the rivalry like in this group? What capabilities do the relevant firms have? What strategies do they follow? What threats do they represent?)


  1. Opportunities and threats


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(Internal analysis and proposal)




  1. The firm’s resources, tangible and intangible


  1. Capabilities identification (explain the capabilities carefully to indicate what the firm really does.)


  1. Core competency analysis (For each capability, indicate which of the four tests for a core competency it meets).


  1. Propose a suitable information system solution that meets the chosen company needs.


  1. Evaluate the proposed system and provide your recommendations



Submission Requirements:


The research should include a list of at least seven (7) references and a bibliography of the wider reading done to familiarize oneself with the topic.




Soft copy to Self-check and Final Submission with cover sheet


You are reminded to read the “Plagiarism” section of the course description. Your research should be a synthesis of ideas from a variety of sources expressed in your own words. All reports must use the Harvard referencing style. Marking rubrics are attached.

































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Assessment Criteria:


Score Very Good (12-15) Good (9-11) Satisfactory (8-10)   Unsatisfactory (5-7)
Presentation Information is well organized. Information is Information is   Information is poorly
and writing style Correct layout including times organized, Correct somewhat   organized, Some
    new roman, font size 12 or layout including organized, Some   elements of layout
    calibri, font size10, double times new roman, elements of layout   or length incorrect.
/15 marks spaced. About the right font size 12 or or length incorrect.      
    length. calibri, font size10,     Proper grammar and
      double spaced. Proper grammar   punctuation not
    Very well written, excellent About the right and punctuation   always used.
    paraphrasing and proper length. mostly used, but   Excessive overuse of
    grammar and punctuation are   overuse of direct   direct quotes
    used throughout. Well written, some quotes.      
      paraphrasing and        
      proper grammar and        
Score Very Good (12-15) Good (9-11) Satisfactory (8-10)   Unsatisfactory (5-7)
Introduction Introduces the topic of the Introduces the topic Satisfactorily   Introduces the topic
    research report in an of the research introduces the   of the research
    extremely engaging manner report in an topic of the   report, but omits a
/15 marks which arouses the reader’s engaging manner research report.   general background
    interest. which arouses the     of the topic and/or
      reader’s interest. Gives a general      
    Gives a detailed general   background.   the overall “plan” of
    background and indicates the Gives some general     the report.
    overall “plan”. background and Indicates the      
      indicates the overall overall “plan” of      
      “plan” of the report. the report.      
Score Very Good (17-20) Good (13-16) Satisfactory (10-12)   Unsatisfactory (6-9)
Evidence of Substantial range of Good range of Suitable range of   Insufficient range or
Research appropriate and current, appropriate and supportive   number of
    supportive evidence current, supportive evidence used. Not   supportive evidence
/20 marks   evidence. always appropriate   used.
        and/or current.      
        Minimum cited.      
Score Very Good (25-30) Good (20-24) Satisfactory (15-19)   Unsatisfactory (9-14)
Development of Logical, insightful, original Detailed, original Adequate   Inadequate
Discussion discussion with well- discussion develops discussion develops   discussion of issues
    connected paragraphs. logically with some logically.   and/or lacking in
    Evidence of full engagement connection between     logical flow
    with the literature found, with adjoining Understanding of      
/30 marks relevant and detailed analysis. paragraphs. reading shown.   Little/no
      Understanding of Few relevant   demonstrated
      reading shown. analysis.   understanding of
      Some relevant     reading.
            discussion or
          3 | P a g e




Score Very Good (9-10) Good (7-8) Satisfactory (5-6) Unsatisfactory (3-4)
Conclusion An interesting, well written A good summary of Satisfactory Poor/no summary of
  summary of the main points. the main points. summary of the the main points.
  An excellent final comment on   main points. A poor final
/10 marks the subject, based on the A good final A final comment on comment on the
  information provided. comment on the the subject, but subject and/or new
    subject, based on introduced new material introduced.
    the information material.  
Score Very Good (9-10) Good (7-8) Satisfactory (5-6) Unsatisfactory (3-4)
Referencing Correct referencing (Harvard) Mostly correct Mostly correct Not all material
  All quoted material in quotes referencing referencing correctly
  and acknowledged. (Harvard) (Harvard) Some acknowledged.
/10 marks     problems with  
  All paraphrased material All quoted material quoted material Some problems with
  acknowledged. in quotes and and paraphrased the reference list or
    acknowledged. All material bibliography.
  Correctly set out reference list paraphrased    
  and bibliography included. material Some problems  
    acknowledged. with the reference  
      list or bibliography.  
    Mostly correct    
    setting out reference    
    list and bibliography    
/100 marks        
Final marks        




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