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Coursework Two (50% Weighting) – SEMESTER TWO

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Assessment Criteria:

The assessment is a visual presentation and supporting report.

This part of the coursework will focus on a particular hospitality organisation/s. Clarification will be given on this in Semester Two. The report will support and extend the discussion presented in the presentation.

It will address objectives 3 and 4 of the module:

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  1. To synthesise the issues associated with achieving competitive advantage.
  2. To apply the key concepts as a predictive tool to aid the establishment of sustainable strategy.

Presentation (25% of the 100%)professional writing services near me

The visual presentation element will include the following:

  • It should last for 10 minutes. This will be followed by a question and answer session. Timings will be confirmed prior to the assessment.
  • It should compare and contrast the use of operational tactics (for example: a meal experience, accommodation, service intensity, corporate activity or revenue management/pricing) as a form that aids in achieving and sustaining competitive advantage.
  • It should relate to particular hospitality organisation/s and demonstrate the application of models and key concepts from a range of sources to support your argument.

Further details for the visual presentation will be provided in semester two, on campus moodle and in class.

In addition a supporting report (75% of the 100%) should be submitted that develops on from the presentation providing information on the following:

  • The report will develop the key strategic directions highlighted in the visual presentation. The report must relate to a particular hospitality organisation/s and the issues associated with achieving competitive advantage. It should demonstrate the development of the application of models and key strategic concepts to support your argument.
  • Factors impacting on sustaining competitive advantage should be discussed and the future strategic direction should be evaluated in terms of short, medium and long-term objectives.
  • Risk should be taken into consideration in relation to the hospitality organisation’s competitive advantage.
  • A range of source materials should support the discussion and evaluation presented in the report.

An appendix can be used to support report.

Report format

The report – should be typewritten and should not exceed 2,500 words (excluding title page proforma, executive summary and references). Students must use the Harvard referencing system, report format and blind marking procedure. In addition students should use a 2.5-cm margin with 1.5 line spacing and 12 font size.

Criteria for Assessment/Coursework (refer to assessment grid)

Achievement of objectives and learning outcomes

Evidence of wide reading in particular from appropriate journals, textbooks and

web sites

Evidence of critical analysis/evaluation of materials presented

Use of current examples to illustrate points

Application of predictive tools in sustaining competitive advantage

Coursework Aim

To investigate and evaluate current hospitality strategic issues.

Coursework Objectives/Learning Outcomes

1.To appraise the range and scope of strategic development within the hospitality sector in light of current trends and issues.

  1. To critically evaluate the strategic options available.

3.To synthesise the issues associated with achieving competitive advantage.

4.To apply the key concepts as a predictive tool to aid the establishment of sustainable strategy.

Hand In Arrangements / Date

Visual presentations as scheduled on Thursday 9st May 2019. Times tbc.

Report is due on Friday May 3rd 2019 at 1pm to the module drop box.

The assessment and presentation slides need to be uploaded to a drop box on Campus Moodle.

Resubmission Date

August date tbc

The resubmission will consist of a visual presentation and report related to

organisation(s) tbc. It will follow the same format as the original assessment.


The title page, abstract/executive summary, contents page, lists of tables and figures, glossary, reference list, bibliography and appendices are not part of the word count.

Everything in the main body of text, including headings, sub-headings, citations and direct quotes, is included in the word count.

Anything you consider essential for your marker to read should be in the main body of text. Anything that is supplementary or supporting material should be in the appendices. Regarding tables in the main body of text:

  • A table containing mainly numeric content would not be considered part of the word count.
  • A table containing mainly text content would be considered part of the word count.


The penalty for late submission of a piece of coursework, without valid reason, is that the coursework will be regarded as a non-submission (NS) and one of your assessment opportunities will be lost. There may also a penalty for deviating substantially from the word length or for poor spelling and grammar (deduction of up to 1 grade point from final grade for poor spelling and grammar and deduction of 1 grade point for deviations in excess of +/- 10% of the specified word count).

Coursework should be submitted electronically via the designated Assignment Dropbox in the Module Study Area in CampusMoodle.


“Plagiarism is the practice of presenting the thoughts, writings or other output of another or others as original, without acknowledgement of their source(s). All material used to support a piece of work, whether a printed publication or from electronic media, should be appropriately identified and referenced and should not normally be copied directly unless as an acknowledged quote. Text translated into the words of the individual student should in all cases acknowledge the source.” For further information please see

Before submitting assignments, you should check through it to ensure that:

  • all material identified as originally from a previously published source has been properly attributed by the inclusion of an appropriate citation in the text;
  • direct quotations are marked as such (using “quotation marks” at the beginning and end of the selected text), and
  • full details of the reference citations have been included in the list of references (in Harvard format).


Coursework received late, without valid reason, will be regarded as a non-submission (NS) and one of your assessment opportunities will be lost.

If the word count of an assessment is considered critical, then this will be reflected in the assessment criteria for that assessment together with any consequent penalties.

Students are encouraged to review their work using the JISC Plagiarism Detection Service (Turnitin).

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