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Analyzing Consumer Behavior | Buy Assignments Online

itch the importance of Pitch the importance of consumer behaviour to an organisation of your choosing.

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Imagine that you are a consumer insights manager. You work for a research organisation that collects all the information about consumer behaviour that we have discussed in this subject (e.g. their decision making process, internal and external influences). Your role is to pitch your product (consumer behaviour insights) to a potential client and demonstrate the value of the information you have collected.
You have already presented the client with a Report (assignment 3) explaining the merits of consumer behaviour and identifying a problem or opportunity within the organisation that can be solved using consumer behaviour insights. Therefore you are now expected to deliver a Presentation where you present a campaign to address the issue / opportunity you identified in the report.

Presentation (7-10 Minutes)

Prepare a presentation pitching a campaign based on the application of consumer behaviour to the issue/opportunity identified in part three of your Report (Assignment 3)

The presentation should include the following components:

1. Outline the issue/opportunity you have identified that could be solved using consumer behaviour.
2. Specify the objective/s for a campaign to solve the problem (e.g., target a new audience, promote a new product use).
3. Identify the target audience for campaign (Consumer profile summary).
4. Outline the tactics you will use to achieve the objective (This is the marketing activities you are recommending…think 4p’s).
5. Outline how you would evaluate the success of the campaign (e.g., change in consumer behaviour, increased awareness, increased education, increased adoption).
consumer behaviour to an organisation of your choosing.

Imagine that you are a consumer insights manager. You work for a research organisation that collects all the information about consumer behaviour that we have discussed in this subject (e.g. their decision making process, internal and external influences). Your role is to pitch your product (consumer behaviour insights) to a potential client and demonstrate the value of the information you have collected.
You have already presented the client with a Report (assignment 3) explaining the merits of consumer behaviour and identifying a problem or opportunity within the organisation that can be solved using consumer behaviour insights. Therefore you are now expected to deliver a Presentation where you present a campaign to address the issue / opportunity you identified in the report.

Presentation (7-10 Minutes)

Prepare a presentation pitching a campaign based on the application of consumer behaviour to the issue/opportunity identified in part three of your Report (Assignment 3)

The presentation should include the following components:

1. Outline the issue/opportunity you have identified that could be solved using consumer behaviour.
2. Specify the objective/s for a campaign to solve the problem (e.g., target a new audience, promote a new product use).
3. Identify the target audience for campaign (Consumer profile summary).
4. Outline the tactics you will use to achieve the objective (This is the marketing activities you are recommending…think 4p’s).
5. Outline how you would evaluate the success of the campaign (e.g., change in consumer behaviour, increased awareness, increased education, increased adoption).

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