American Express | Psychology Essay Questions
In 2016, Apple donated an iPad and a Mac to 4,500 teachers and iPads to more than 50,000 students. The company also put Apple TV’s in an undisclosed number of schools. In 1983, American Express sponsors the restoration of the Statue of Liberty generating 1.7 million dollars for the cause (contributing one penny every time a customer used one of their cards). In 1985, consumer purchases of “Tang” (the orange powdered drink) increased 13% between August and December after donating to Mothers Against Drunk Driving using no other promotions at the time.
Why would Apple donate computers to schools or American Express sponsor the restoration of the Statue of Liberty? Do companies only associate themselves with causes because they believe it is the right thing to do? Briefly answer these question then share with your classmates an example of a company or organization sponsoring or supporting either an event or social cause. Get Psychology Assignments Help Today.
