Advertisers, politicians, film producers, music artists, and other

Advertisers, politicians, film producers, music artists, and other professionals commonly use classical conditioning to market their products and manipulate the public’s purchases, votes, emotions, and motivation. Classical conditioning also helps explain how and why we learn to be prejudiced and experience problems with phobias and certain medical procedures.

1. Address how two groups of people listed above (advertisers, politicians, etc.) use or could use classical conditioning to influence the general public. Specifically, provide two unique examples of how each of your two groups you selected use or could use classical conditioning. (You may make up these unique examples; be sure, though, that each one exemplifies classical conditioning.) Be thorough in your explanations and examples.

2. How does (or did) your employer use operant conditioning to motivate you and/or your fellow workers?What worked and what didn’t work? Imagine you are an employer: provide at least two better ways to motivate your employees compared to the ones you described your employer used. Be sure to explain how operant conditioning applies to each one.