Ad Analysis Assignment | Ad Analysis

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June 25th, 2020

You’ll search online and select a single-page advertisement (it cannot be a commercial, video, magazine cover, or poster) and analyze it in MLA style.

The first page of your essay will be just a copy/pasted ad itself. You will then write an intro paragraph, four body paragraphs, and a conclusion paragraph, for a total of six paragraphs.

As with the description mini-essay, this is intended to be a light, somewhat fun essay. However, your writing (grammar and punctuation especially) will be critiqued more closely than before.

Upload your essay as a .doc / .docx or .pdf file (do not copy and paste content) through the Canvas Assignment page by the due date.

Your similarity score must not exceed 20%. If it does, then you must revise and resubmit your essay by the deadline. It takes time for your similarity score to be calculated, and the % for resubmissions takes up to twenty-four hours to calculate.

Instructions:

First, search Google or another engine for a print advertisement that intrigues you.

Paste that compelling advertisement onto a Word document. Pick an image you can work with. It will be your first page.

ou may not use a video–it must be a single-page print ad.

Use the MLA format. (We’ll discuss MLA vs. APA format in greater depth later.)

The font is Times New Roman size 12.

The entire essay should be double-spaced but have no extra spaces aside from that. Standard 1″ margins on all sides.

Proofread it. Then read it aloud for Barry White-ness. Then revise it based on grammar, organization, and argumentation. Then proofread it again. Repeat this process at least three times

. I used to write and revise my essays ten or more times, btw. As your teacher now, I proofread and revise presentations and Canvas instructions dozens of times. I notice a new way to improve my writing with each reading! Ad Analysis rubric

/2 Format (font, margins, spacing, MLA heading, and running head)

/3 Organization (intro with a thesis, transitions, topic sentences, conclusion)

/4 Analysis (four body paragraphs, ethos/pathos/logos)

/6 Grammar (punctuation, mechanics, syntax)

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