Accounting Assignment | Custom Assignment Help
September 14th, 2019
Rather than studying individual customer data, First Bell Bank is interested in analyzing groups of customers. Members of a group should be similar and markedly different from other customer groups.
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Which of the following Customer Relationship Management (CRM) activities should be used to prepare
First Bell Bank’s customer data for analysis:
A. Regression C. Clustering
B. Estimation D. Prediction