4 Business Letters | Online Assignment Help
BAD NEWS REFUSED REQUEST
You are a distinguished professor of business communication and assume that you have received an invitation to present the keynote address at the international meeting of the Association of Business Communicators next June 14. It is a fitting reward for your professional development over the past years, and you are greatly honored. The meeting is in Singapore and this adds to the excitement. Your excitement is dashed however, when you learn that it is scheduled for the same date as your family reunion.
For the past two years you have been arranging this reunion with your Aunt Tony and Aunt Mildred. You will see relatives that you have not seen in years. Out of love and loyalty you must attend the reunion. In fact, you have promised to attend and make a significant contribution to the expenses of the event.
As much as you regret it, you must refuse the speaking engagement. You’ll try to make the refusal so agreeable that you might be recommended for another such assignment in the future.
Send your message by Email to: Professor Diana Chan of Singapore University, the program chairperson. She is the one who extended the invitation.
BAD NEWS NEGATIVE ANNOUNCEMENT
For this assignment you are the executive assistant to the president of EconoAir Airlines. The company began operations two years ago and has made great strides in its short existence. At the beginning, it offered various incentives to lure passengers. Apparently, the incentives worked since currently the company is entrenched in the travel business.
In spite of solid growth, however, EconoAir has been experiencing problems due to increased competition in the industry. Profits have been declining. President Smith is determined to turn things around by taking steps to avoid the problems experienced by other airlines.
One of the impending cuts is its incentive program, “Double Mileage” award in its Frequent Flyer program, which gave two points rather than the conventional one for every mile flown. “It’s time for us to get back to reality” The president says.”We must reduce this award to one point for every one mile of travel. That’s what the other airlines do. The double mileage is costing us too much.”
He assigns you the task of writing members of the Frequent Flyer program announcing the change in the program. Your problem is a difficult one. EconoAir is reducing its rewards primarily to save money. The members of the plan have nothing to gain from the change. So how will you explain the new policy? How do you appeal to the members sense of reason? You will have to think through the situation carefully , then write the announcement.
GOOD NEWS-Routine Inquiry
Today you received the good news that you have been appointed director of Chinese Operations
for Acton-Walters, Inc. You are excited, but also fearful because you do not know the language.
Although at the beginning you will have a full-time interpreter, you know that eventually you will need to know Chinese.
In discussing this with a co-worker, you learn that he recently returned from an assignment in China.
He mentions that he found a retired Chinese professor of English in Beijing who conducts a two-week intensive training course. As your co-worker explains it, “Wang Tingbi is a master teacher. He works with you 10 hours every day all day. You start talking Chinese early in the course, and you end the course carrying on a decent conversation.”
You are interested. You have five weeks before you begin the assignment, so you could arrive early and have the training already under your belt. You need answers to some questions. Most importantly, you need to know whether Professor Tingbi can schedule the training in the time you have available before you begin. There is also the question of cost. In addition, what about the housing? Your furnished apartment won’t be ready until shortly before your duties begin. Think through the situation and see
If any other questions need to be considered.
Your co-worker gave you Professor Tingbi’s email and address.
GOOD NEWS-Order Acknowledgment
At your desk at Pauling-Ward paper company, you have just received via email your first order
from Jonathan Marcus of Marcus Printers. For some time you have been trying to get this account.
But now that you have it, you have a problem. The order doesn’t specify which finish is desired on
7 reams of Bosco Wood Grain cover stock. It is a two-ply cardboard imitating wood-grain finishes, and it comes in mulberry, pine, walnut, cypress and gum. You’ll have to ask the customer which
Choice of a finish he prefers before you can send the product.
Email Mr. Marcus in the most constructive way. You’d be happy to ship send samples but it would take time. Instead, direct him to the company web site.