Crisis Management
December 14th, 2021
Outline
The history of the industry
The crisis
The media
The damage
How they handled the situation
Planning in Crisis
Define the risk
Define actions that mitigate the risk:
Identify the cause of the risk:
Demonstrate responsible management action:
Create consistent message:
Engaging the Media
Set up media headquarters:
Establish media rules:
Media live for the “box score”:
Don’t speculate:
Feed the Beast:
Speed triumphs:
Cable rules:
What they didn’t do
