The Fundamental Business Success of Coca-Cola Company
Compose a 1750 words assignment on the fundamental business success of coca-cola company. Needs to be plagiarism free! The business structure of many firms will also be analyzed through what it will reflect concerning the competitive strategies that firms across the globe are lining up to stamp their authority in the local and international markets. The company under study is the Coca Cola Company limited (Bowdin et al. 2005: 12-16). This company is one of the largest multinational with numerous subsidiary branches in over two hundred countries. It is known to be boasting of the greatest level of publicity through its appealing promotion mix that includes the involvement of entertainment. The use of entertainment like sports, music, and drama has put Coca-Cola at the peak of the global firms’ performance. In that regard, the Coca-Cola Company is one of the best choices for a case study for deeper analytical information about other firms.
Coca-Cola Company Limited is a multinational corporation which its formation dates back to 1886 when a renowned Atlanta pharmacist Dr. John Pemberton started to produce the Coca-Cola syrup in fountain drinks for sale. However meaningful entrepreneurial venture under the Coca-Cola name was taken up by Benjamin F Thomas and Joseph B Whitehead who were the first people to establish a bottling plant through the acquisition of patents in 1899 from the Coca-Cola Company. This great company evolved thereafter through various phases characterized by franchising and gained market command to its current global substantial presence.
The roadmap to success of Coca-Cola lies on its mission which is quite enduring. It does declare the purpose of the company and it serves as the standard of measure for the actions and the decisions of the company. Among these missions are:
The vision provides the framework of operations and serves as the guide to every aspect of the business by giving a sound description of what needs to be accomplished in order to continue achieving sustainable and quality growth.