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Organizational Structure in Coca-Cola Company

Submit a 3500 words paper on the topic Organizational Structure in Coca-Cola Company. The range of resources here includes human, information, physical and financial. This paper will explore the organizational structure through a case study of Coca-Cola Company as well as endeavor to determine the extent to which the organizational structure is supportive or unsupportive of the company’s goals and suggest possible recommendations for improvement if any.

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The Coca-Cola Company is the largest beverage company in the world and the leading producer and maker of soft drinks. It is surely a global brand known by anyone because of its popularity through publicity and marketing. The firm in the beverages industry1 whose business idea was first conceived in downtown Atlanta on May 8, 1886, when only one product called the ‘Coca-Cola’, a mix of Coca-Cola syrup and carbonated water, existed. The price of one glass of coke back then was five cents a glass and only 9 drinks were sold per day. Today, the company is more than 126 years old with a client base around the world in more than 200 countries from just one city in one country back then.

The company currently estimates the average drink sales per day at about 1.8 billion with more than 500 brands by 2011, four2 of which are the world’s top-five sparkling brands. Coca-Cola has a global presence and became a billion-dollar brand in 2010. It has sponsored world’s sporting events such as the FIFA world cup for more than 80 years. The company has undertaken many social responsibility initiatives including the Haiti Hope Project in 2010, which aimed at developing a sustainable mango industry in Haiti. The company attributes its business success to five main factors which are unique and recognized brand3, quality, marketing, global availability and ongoing innovation.

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