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Applied Learning | Public Relations

Similar to other marketing communications, public relations can be outsourced to agencies that specialize in this discipline. Public relations implementation methods have been changing as the Internet or online communication has started to play more of a role in marketing communication. Please visit Inclusive (https://onclusive.com) and then visit one of the well-known agencies from the list provided by O’Dwyer’s (https://www.odwyerpr.com/pr_firm_rankings/independents.htm).

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List and discuss potential strengths and weaknesses of selecting an established public relations agency to handle your company’s public relations activities versus a new company like the airport.

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