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The Importance of Understanding Consumer Behavior

Post a paper with at least three references, that discusses the importance of understanding consumer behavior. Focus on a specific buying situation/type of retail firm for your posting.

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Discussion Criteria
Grading Criteria
Percentage
Main posting a minimum of 500 words
20%
At least two references cited in the main posting
10%
Addressed the asked topic in a clear and thoughtful way to stimulate discussion
20%
Minimum of two substantial responses to your classmates
50% Total 100%

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