Analysis of An Ad
Find an advertisement either online or in a magazine or newspaper. Analyze the ad by answering the following questions. Please write a detailed paragraph for each question below. In other words, this assignment does not have to be in essay form.
1. Describe the ad in detail. What is the product or service being advertised? Who is in the ad? What scenery is in the ad? Indoors? Outdoors? A restaurant? A park?
2. Discuss the audience the ad is pitching to. In other words, who is likely to find the ad appealing? Be as specific as possible (men under thirty, women over sixty, farmers, teachers, athletes, moms, dads, and so on).
3. Discuss the strengths of the ad. Why is it effective? Consider:
Does it appeal to logic (having lots of facts and information)? Does it appeal to one emotion or several emotions (humor, sadness, fear, pleasure)? Does it appeal to both logic and emotion? Explain.
4. Discuss the ad’s weaknesses. Point out any logical fallacies or other flaws in reasoning that you find.