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Viral Video Campaign for Morson

Write 11 pages thesis on the topic viral video campaign for Morson. Being a video that can easily be shared over the internet, a viral video has a capability of reaching many people. This hence positions it on a better place to advertise and market a company. Any organization can benefit from viral video technology especially if it gets the right team to do the work. E-commerce is thus in a new league of operation. In a group of four, our assignment on the creation and publicity of a viral video which would see the marketing of Morson international successful began by planning on how we were going to do the assignment. This is because we believed in the ideologies of good plan for a successful work piece. Upon coming up with a work plan, we began by brainstorming on the best methods which would be used in the practical process of coming up with the viral video. A number of methods were proposed but we settled on imaging and animation. This is mainly because these two methods adapt excellently on the internet and has a special feature of diversification. In particular for the purpose of E-commerce, the two methods are very crucial in both advertising and marketing. One of the goals of making up the viral clip was to market the recruiting services of Morson International which is both a recruiting company and an engineering consulting firm. Publicizing it on its recruitment services was the main agenda of our assignment.

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After identifying the two methods, the ideals of what to next much depended on Morson. The story line to be put on the board was supposed to be verified by Morson. Morson added that the Arabic language be incorporated in the storyline as they intended to change their website some day in Arabic. Working on the video began by using a flash mx platform. A flash is simple and very flexible hence it was of great importance here. The parts were animated and imagined in a sequential manner beginning with a graduate man, end contract, fired man, magic lamp and then genie scenes. The second phase of this video making included introducing the images that described the company. The animation and imaging were successful and now uploading the content was the remaining thing. The content was uploaded and of which it was translated in Arabic and English. The finished video clip was given to Morson who upon keenly looking at it, the feedback was given. The feedback required some changes which among others included having a proper timing.

The proper timing would accommodate both slow and fast readers. This aspect was to enhance message delivery to everybody in the fairest way. The last slide was also changed to put more emphasis on morson.com instead of morson.com/recruitment which would only sell the recruiting department. Grammar was perfected especially in those areas where it seemed wanting and some parts which portrayed a wrong message like the “fired man” were removed. An Arabic voiceover was also considered and how to mix the corporate overview and aspects of a viral clip were analyzed and fixed. Upon fixing all the recommendation by Morson, the Arabic voice was recorded and a background sound which accentuated understanding was played. The flash was completed and handed to Morson for publicizing it. Considering that the creation of the video was a major part of the assignment, optimizing its search over the internet was equally important. This was to be both by us and Morson who uploaded it on YouTube.

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