1. what do you think are the positive effects of social media on your generation and for marketers? What do you think the negative effects of social media might be?
2. Covid-19 has disrupted professional and personal life around the world. What are the most significant ways you think Covid-19 has impacted consumer behavior in the US? What are the most significant ways you think Covid-19 has impacted your own personal consumption behavior? What industries have thrived in the pandemic? Which industries (or even individual companies within an industry) demonstrated an awareness of consumer wants and have been able to adapt to serve consumers well given new rules and restrictions on everyday life? Which industries (or companies) have struggled to serve their consumers?
3. Go through the additional information here: https://prezi.com/view/tFCdQeul68quLZLA1a5e/) What examples of creative marketing tactics can you find that would likely increase attention to a message? What gets your attention online, on billboards, or in traditional media such as radio/television/print media. What information can you find (apart from the examples in the presentation) about how marketers creatively use sensory information to get your attention?
4. The trend of online shopping. How do you think marketers will account for these trends in the products they offer, the communications they create, the price/availability of their products, etc.? As an alternative to the trends in the chapter, are there other consumer trends you notice (or can find articles discussing) that merit mentioning, and if so, how will marketers respond to these changes?