Maintaining Market Share
Part 1: Must be 275 words or more. Must include 2 sources.
Deere & Company exports tractors to Spain, but the strong dollar against the Euro hurts sales of Deere Tractors in Spain. In the Spanish market, Deere faces competition from German and Italian tractor makers, such as Fendt and Claas, whose operating currencies are the Euro. What kind of measures would you recommend so that Deere can maintain its market share in Spain?
If you work for a publically traded company, download the company’s annual report. If you don’t work for a publically traded company, download the annual report of one of your favorite products (e.g. Apple or Dell). Search through the report and look for the section regarding “Managing risk” (it may be under a different name, but it is in there). Describe how this company manages economic, or some other type of risk.