New Product Configuration
1.Pick an innovative company, operating in a hypercompetitive marketplace (i.e.
2. Study one of its products or services and critically imagine how to effectively implement
quality standards by using creative thinking skills (and thinking outside of the box).
Begin from the analysis of an already existing product or service and identify what is
needed beyond the current configuration,
3.Evaluate some possible additional features using the crowdsourcing (panel of between
5 and 10 people) which will allow you to explore the creative process. You should
resort to an iterative process to perfect such a search by using a panel of potential users.
These users will rank and rate a series of two or more possible product configurations
in a scale from 1 through 5.
4.Develop a new product configuration that should be as close to the real product as
possible. Make sure it fits the brand, channels of distribution currently available and the
firm’s overall strategy