· Explain how a negative message can be effective.
· Write a well-formed business letter.
· Write a well-formed negative message.
In Case 3, you are required to write one negative message AND one short essay.
· Your negative message should demonstrate an understanding in the application of the negative message principles from the background reading.
· Your short essay should define and explain the negative principles you used from the background reading, how you used them in your essays, and explain the importance and value of the negative message principles you used.
· Your company has decided to lay off 10 percent of its workforce to maintain profitability. Although every department has participated in cost-cutting measures, expenses continue to mount, and sales are not where they should be. Your direct supervisor, Shirley Schmidt, has asked you to draft an email that goes to the staff whose jobs are untouched by the layoffs. The goal is to assure key employees that management is in control of the situation. You need to emphasize that your company maintains a strong strategic vision, and that management is convinced of the firm’s rosy future in the tech industry. Still, layoffs are necessary to make the company more financially stable. Ever mindful of its people, your company is taking all possible measures to assist those who have lost their jobs. These reductions will help make the firm stronger, says Schmidt.
· In addressing remaining employees, your message should explain the bad news and strive to preserve employee morale. Decide whether to use the direct or indirect approach. Apply as many concepts as possible from the readings. After you’ve written the letter, write an essay describing how you used the ideas from the readings.
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