Effective images function by communicating the intended message of the brand or mission of a company. Visual analysis can help you explore the effectiveness of images used in a business context begin to see how they might be interpreted differently by customers with different backgrounds.
Part 1: Visual Essay
Your task is to create a visual essay to explore how a topic or idea is communicated through images. A visual essay is a type of visual analysis that explores how images (logos, advertisements, etc.) convey certain messages. These ideas can be at surface level /literal or a deeper level of meaning that requires the viewer to use context clues and design features to infer the intended message of the image.
What you will do is:
You will post your presentation in the discussion board for your classmates to analyze.
Part 2: Peer Feedback
Choose at least two of your classmates’ sets of slides to analyze. Write down the topic you believe they chose and the main argument or message you believe the slides attempt to make. Then, write down support for your argument. Be sure to explain the use of visual design components (contrast, color, repetition, alignment, proximity, audience, purpose, context, etc.) when supporting your argument.
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