1). Marketing to Two Generations
Read the document linked below. Also, read several of the web pages linked in the document as described. The discussion forum questions are at the end of the document. Note that you must apply content from our marketing chapters AND content from these articles or points will be deducted. Discuss at least one of these questions for your original post. As one question is discussed in our forum, please select another question.HINT: Think about what the marketing strategy would be when marketing to two different segments (target markets) of the market.
Marketing to two generations – Baby Boomers and Millenials discussion case.docx “see attachment”
Should you have any accessing at least two or three articles in each category above, do an internet search on the topics “marketing to baby boomers” and “marketing to Millenials” and read a couple of articles on each topic.
2). Financial Scandals What, in your opinion, contributes to scandals and illegal and unethical practices in the area of accounting and finance? Note: The reason(s) goes beyond greed.
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