Terms of Marketing

Discussion 1

1. Define the Brand in terms of Marketing.
2. What are Three examples of brands and companies you like and explain why you like those particular brands versus others?
3. Name Three Brands you can’t stand and Why?
4. Convince me to buy one of the Brands you can’t stand by making a marketing pitch.

300 Word Minimum

Discussion 2

1.

a. When you get your hair cut or go to the stylist, what’s the “core” of what you buy vs. what are the “value-addeds” in the purchase?

b. When you go to a consultant? What’s a consultant’s core vs. value-addeds?

c. When you purchase Music? What is the core vs. value-addeds for the music?

2. Consider one of this purchases: A time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?

200 words minimum