Terms of Marketing
- Define the Brand in terms of Marketing.
- What are Three examples of brands and companies you like and explain why you like those particular brands versus others?
- Name Three Brands you can’t stand and Why?
- Convince me to buy one of the Brands you can’t stand by making a marketing pitch.
300 Word Minimum
a. When you get your hair cut or go to the stylist, what’s the “core” of what you buy vs. what are the “value-addeds” in the purchase?
b. When you go to a consultant? What’s a consultant’s core vs. value-addeds?
c. When you purchase Music? What is the core vs. value-addeds for the music?
2. Consider one of this purchases: A time-share condo. What elements are tangible vs. intangible? How do the tangible vs. intangible components contribute to your satisfaction or dissatisfaction with the consumption?
200 words minimum