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Reflection about Principles of Marketing | Online Assignment Help

1. For a five day period, keep a diary of the products you purchase. This is simply a listing of the products, when, and where you made each purchase. Do this on a daily basis.

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If you don’t buy anything on any given day, just put “none” for product. Add lines or change the dates as needed. (Red text is for example purposes, delete it and enter your own.)

Product When Where
Date Goes Here Latte 10am Starbucks
Sandwich 12:30pm Einstein’s
Groceries 4pm Market Street
Date
Date
Date
Date

2. At the end of the week, look for 2 products you would like to analyze. Answer the questions below.

a. Product 1:

i. What is it?

ii. What need did you have that motivated this purchase? (Need recognition stage; keep in mind that there may have been multiple needs.)

iii. What type of decision making did you use to make this purchase (nominal, limited, or extended)? Why do you think this is the type you used?

iv. Were you satisfied or dissatisfied with the purchase? Why?

v. Do you intend to continue making that purchase? Why or why not?

b. Product 2:

i. What is it?

ii. What need did you have that motivated this purchase? (Need recognition stage; keep in mind that there may have been multiple needs.)

iii. What type of decision making did you use to make this purchase (nominal, limited, or extended)? Why do you think this is the type you used?

iv. Were you satisfied or dissatisfied with the purchase? Why?

v. Do you intend to continue making that purchase? Why or why not?

Unrestricted 1

Write Up 1

For this project, you will do write-up throughout the semester.

You will find an article in a recent edition of Bloomberg Business week. It should be something that you find interesting. Then, you’ll analyze the content and put together a short (approximately one page, no more than 2 pages) write-up in which you report your analysis.

Each write-up should include:

Basic information:

· The date of publication

· The title and author of the article

· Page numbers on which the article can be found

· A (brief) summary of the article

Analysis:

· How does this article relate to what we’ve discussed in class? Why would a marketing professional be interested in the article, and how would they

apply it to the marketing decisions they make? Be sure to use course

terms. Part of your grade will include how well and correctly you use

course terms when discussing your article.

· Why do you think this article was published in this magazine? Consider

how it connects to the broader business world. If your major is not

marketing, it may be helpful to consider what value someone in your major

would get from the article if they were to read it.

Unrestricted 1

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